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Several films nominated at this year’s Academy Awards used AI in any way.
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Whether you can secure trophies in the Oscars could influence how Hollywood Ai moves forward.
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Some industries insiders say that AI stays here to stay and demand more transparency about their use.
Actors, directors and filmmakers are not the only ones who are at stake at the Oscar Awards.
The results of the Oscars ceremony on Sunday could also promote the hug or distrust of the industry towards artificial intelligence. Some of the Big Ticket films for golden statues were created with AI this year, which sometimes provoke violent criticism online.
“Ai” has become a 2-letter slope in Hollywood in recent years and has caused the setback from creative types, which believe that film magic should be the product of mainly human-not digital brain. This extends over everything, from scriptwriting to synchronizing languages.
The technology survived the drubbing that she had endured during the double strikes of 2023, and is now an uninvited guest in the glamorous night of the industry.
“Today’s Oscars will be a turning point for the use of AI in Hollywood,” said Warner Bailey, a former assistant to the Hollywood Talent agency WME, who, thanks to its popular Instagram -Mememe account, assistants vs. Agents, has become a hero figure for industry workers.
“Whether it is entertainment or beyond, I think our industry has to expressly determine clear guidelines to” protect artistic integrity, “he said in a telephone interview with Business Insider before the ceremony on Sunday.” Ai, “he added,” does not go anywhere. “
Ais role in some of the largest films of this year
AI helped bring some of the biggest films to life this year.
According to several reports, Ai Karla Sofía Gascón’s voice in “Emilia Pérez”. An advanced form of machine learning is said to have contributed to giving the Fremen in “Dune: Part 2” their bright, hypnotic blue eyes. AI was also involved in the post -production of “a complete unknown”.
In January, Dávid Jancsó, the publisher of “The Brutalist”-said a Hungarian-Jewish architect and Holocaust survivor, said that AI has contributed to perfecting the accents of the main actors in the film.
“I am a local Hungarian speaker and I know that it is one of the most difficult languages to learn to pronounce,” Jancsó told Redshark News, a publisher in January who focused on film and television. “We also wanted to perfect it so that not even locals recognize a difference.”
His admission led to review and online gossip and forced the director later, to clarify that the AI ”was only used in the processing of the Hungarian language dialogue” and that the filmmakers sought to “preserve” the authenticity of the actors’ performances.
These cases have caused sufficient noise that even the Academy of the Arts and Sciences – the group behind the award ceremony – are considering reporting to the filmmakers a requirement to disclose the use of such tools for its Oscars submissions.
A representative of the Academy of the Arts and Sciences of the Academy for Discriminances and Sciences did not immediately respond to a request for comments, but Variety reported that the academy is expected to publish its updated rules for the 2026 ceremony in April.
Robert Thompson, professor and director of the Bleer Center for television and popular culture at Syracuse University, told BI that the use of AI in Moviemaking could influence the way in which films are assessed.
“Anyone who makes nominations or votes in an organization that awarded awards must find out whether they have a zero tolerance for artificial intelligence,” said Thompson. “Or you will look at every performance that artificial intelligence has – which will be more and more over time – and the judgment.”
These are some of the reasons why people like Bailey believe that the industry and the film audience need more transparency about the use of AI.
“There is a growing gray area in the definition of the artistic contribution”, since the use of AI is spread further, he said. “The disclosure of when and how the AI was used does not necessarily reduce the value of a work, but it offers clarity for the audience, specialists and awards for industries and price committees, especially in the context of institutions such as the academy, the aim of which is to recognize outstanding achievements in the arts.”
Why AI is different from other Hollywood technology
Of course, Hollywood is not a stranger to technology. Some of the most cult moments in the cinema were only made possible thanks to green screens and computer -generated pictures or CGI.
However, this differs from the AI, for which no manual human entrances are required to create pictures or how to work CGI. The ability of AI to replace so many parts of the creative process was of central importance for the strikes of the actors and writers – skiing who divided the entertainment industry and sent thousands into the stream items in Los Angeles and New York.
Even their historical efforts to set parameters in relation to the use of AI were not enough to stop his march. As long as investors, financiers and production companies see money earning potential, Hollywood is probably not said goodbye to AI.
Take a look at Lionsgate, the production company behind titles such as “The Hunger Games” and “La la Land”. Last year, according to a press release from 2024, a partnership with Runway, a AI media company, adapted to the “creation and training of a new AI model that focuses on Lionsgate’s proprietary catalog”.
This year’s Oscars may be less about whether Hollywood Ki (that seems inevitable) – but more about how quickly.
Although we may have a dark experiment, we decided to ask the question of the most famous AI in the world, chatt. When asked whether AI will be involved one day all Moviemaking gave an answer with which people like Bailey would probably agree.
“AI already plays a growing role in various aspects of filmmaking and it is likely that almost all film productions have to struggle in one way,” said Chatgpt.
However, it continued and only one restriction added: “The full automation of the movement is unlikely because human creativity and artistic eyesight remain.”
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