Lauren Sánchez recently accepted a meeting in LA with a cup of coffee. So far so unnoticed. But what first appeared as her morning caffeine fixes was actually a luxury handbag. The Balenciaga design, which is made by Kalbskin, sells more than the average coffee to take away in Great Britain for around 4,346.60 GBP.
It ahms the reusable Balenciaga coffee cup according to porcelain and polypropylene, which sells for £ 85 and disposable ships.
Sánchez, a former journalist who is engaged to Jeff Bezos, is not only in the decision for an accessory that imitates a consumer, but sells more for several thousand pounds. The supermodel Gigi Hadid recently wore a Moschino vintage handbag of £ 1,541 like a box of orange juice. The brand also offers a clutch in the form of celery. There is a Louis Vuitton bag that resembles a color (£ 1,980) and crispy packing bags from Balenciaga – spicy chilli, salt and vinegar or cheese and onions (£ 1,450). Anya Hindmarch has built up a company from the model after more consumer goods centered in Great Britain. Your frosts, Perelló Olives and Lea & Perrins bags are up to £ 1,300.
According to Iain R. Webb, writer, curator and professor of fashion and design at the Kingston School of Art in London, this is not new. “Historically speaking, fashion has always acquired the common place and the charging location,” he said, quoting “Marie Antoinette, who dresses up like a shepherdess” and the 185-pound t-shirt from the luxury label vetements that in the global logistics company DHL.
But Orsola de Castro, an author and co-founder of the activist group moder, believes that these products of consumer products have best relegated into the past: “This type of thing has stopped being relevant after Andy Warhol had done the Campbell Soup control. Then it made sense.”
She added: “If the coffee cup had existed, the representation of a coffee bag would have been a kind of statement about plastic or the unnecessary. But now it’s just vulgar.”
The look of Sánchez, which, as an author, pilot and Emmy prize pricing journalist, reports a net assets of more than $ 30 million (23 million GBP) and is loaded with a secular object with a mogul revision. Dr. Gaby Harris, lecturer in fashion cultures at Manchester Metropolitan University, sees “coded in these objects … The privilege of the rich to deal with mass consumption and at the same time keep exclusivity”.
And with coffee prices at a record high, the game on a cup has even more important than, for example, a head of the celery. “We observe the inflation of goods while the incomes remain stagnated. For example, everyday booklings wear more than coffee, while the top earners continue to collect prosperity,” said Harris.
The coffee bag canceled with the confusing current status of the status. There is the rise of the boom boom, the aesthetics of greed in the 1980s style and the striking consumption that has returned to office since Donald Trump. “Unfortunately,” says Webb, “are political and economically a reflection of the 1980s and it is not surprising that the show -off aspect of the striking consumption should increase its ugly head again: fashion that is as flash as the price says:” I have loadamoney “.”
But the picture is nuanced. Like Sean Monahan, the trend forecast, who shaped Boom Boom, recently said: “The American elite is in river. For a long time, it was about that people did not want to display prosperity. Now it is unclear where people are in the status hierarchy.” In this context, a luxurious handbag in the form of a daily cup of coffee makes a certain topy turvy sense.