Dior Beauty opens at the South Coast Plaza in Costa Mesa, California.

Dior Beauty has opened a US flagship at the South Coast Plaza in Costa Mesa, California. He presented his greatest footprint to date and strengthened his commitment to inpatient retail.

“We have a very clear vision of building a network of flagship boutiques for perfumes Christian Dior all over North America,” said Charlotte Holman Ros, President of Christian Dior Parfums in North America. “We really believe that it is an opportunity to talk to the international luxurious clientele who is already in the world of Dior, and really brings them to the world of dior fragrances, beauty and services.”

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Dior Beauty has six boutiques worldwide; The new business – in the 3333 Bristol Street in Suite 2007 – marked second place in the USA. The company was first opened in SOHO SOHO in New York in Greene Street 109 in October.

South Coast Plaza was the obvious choice for a debut on the west coast, said Ros.

“It is number one luxury mall in the USA, 24 million visitors a year, a very large local, but also international luxury customer and of course for many luxury brands, including LVMH, it is an important flagship shopping center,” Ros continued. “So it was absolutely the kind of place where we wanted to plant the flag for Dior Boutiques in North America.”

Dior Beauty at the South Coast Plaza in Costa Mesa, California.

The discussions about the precise location of the business within the purchasing center began about 18 months ago, she said. The new boutique is from other LVMH Moët Hennessy Louis Vuitton brands, including Louis Vuitton, Bulgari and Tiffany & Co.

“It is very good in a high part of the shopping center with very strong luxury watches and jewelry brands of the attacks as well as in the time when the shopping center builds more luxurious beauty cluster for the future. So we are very satisfied with the location,” said Ros.

The boutique is worked with Dior fragrance and beauty with the director of Dior Parfüm Creation, Francis Kurkdjian. It is a mixture of natural stones with white paint, neutral fabrics and golden metal accents.

“As our first flagship and beauty boutique across North America, it really has a unique range, a product range, the range of services and the layout as well as a visual identity that is the first of this kind on the North America market,” said Ros. “So if I think about the range, it really focuses on our premium and ultra-premium offer that is really tailored to this very demanding customer in Southern California.”

The business shows the La Collection Privée Christian Dior, a number of high-end scents with bathroom and body goods as well as the customizable La Collection Privée Accessories, including fragrance trunks, suitcases and caps as well as a selection of fashion accessories such as sunglasses, jewelry and rarben.

Exhibited and also available for purchase, the handmade amphora of Dior Beauty, an exclusive line of perfume bottles that were inspired by the amhora design, which was first introduced by Christian Dior for his debut scent Miss Dior in 1947. Each bottle can be filled with the fragrance of the customer of the choice.

Other Special Us Exclusive Include The Miss Dior by Eva Jospin (a Special Trunk by the French Visual Artist), Cannage Trinité Nacré Coffret by Nada Debs (A Luxury Perfume Case With the Lebanese Designer and Scuptor) and L’Or Aristide Najean Work of Art by the French Painter and Sculptor), Along with Dior’s Known Fragrances, including Miss Dior, J’adore, Sauvage and Dior Homme.

In skin care, collections for L’Or de Vie, Dior Prestige and Dior Capture as well as consulting services are available. And in color it is a large selection of cosmetics provided by Creative and Image Director for Dior Makeup Peter Philips, including Rouge Dior, The Dior Forever and Dior Backstage lines.

Another exclusive boutique is a private suite that is dedicated to personalized services called “Dior Moments for your measure”.

“It is both the needs and the expectations of very demanding customers and to ensure that we can offer the customer the best of spa, skin care, fragrance and make -up services,” said Ros about the services. “In recent years, we have developed our skin care services with a number of partnerships in the Spa world in recent years, such as our summer residences in Little Nell in Aspen and Beverly Hills Hotel last year.

Dior Beauty has spa experiences with independent dior spa locations, including three in France in Cheval Blanc and Plaza Athénée in Paris and in the Hôtel du Cap-Eden-Roc in Antibes; Two in the Middle East in Lana in Dubai and at Hamad International Airport in Doha, Qatar; Two in Belmond train in the Royal Scotsman in Great Britain as well as in East and Oriental Express in Malaysia and in the Splendido Hotel in Portofino, Italy.

“It is the attraction that the shopping center has for the luxurious international customer,” added Ros to expand to Southern California. “There are many visitors from Asia, from the Middle East, from Latin America. So it really felt like a real global, international goal for us. We viewed it in the context of our global footprint, not just our North America footprint. For Dior in the Greater La, South California and New York are both critical flagship in the brand brand Brand brand. “