Fashion finds her latest muse in tennis

It is impossible to see a tennis game today without noticing the style on the pitch. Think of Serena Williams’ Pure Black Nike Catsuit or honestly, every look that you have ever worn-naomi osakas with grot-inspired matching set last year or even Roger Federers tailored waist waist and military-inspired jackets with the lack.

Serena Williams at the French Open 2018. Aurelien Meunier – Getty Images

Fashion and tennis were always inexplicable before the sport developed into what it is today, it came from grass courts and was officially said goodbye as a lawn tennis. According to Time Magazine, the players of sport often saw through their common nature as an opportunity to meet romantic partners, which required a sophisticated style about the practicality. The men opted for blazers, paired with pants, while women wore corposed dresses with floor -length skirts. The players were also limited to purely white ensembles to hide welding stains, which actually mostly thought the sport was accessible to the upper class.

It was only when the tennis legend Charlotte ‘Lottie’ Dod won the Wimbledon title from 1887 in a medium length dress without corset that the idea of functional sports clothing, at the turn of the century, began to take a traction, and the tennis clothing changed overall. In 1919 Suzanne Lenglen triggered controversy in Wimbledon because she showed her bare arms and wore a floppy hat. While René Lacoste, who found his namesake label in 1933, was presented on the men’s side and presented the now iconic polo shirts with short sleeves and a non-spherical collar and presented.

In the late half of the 20th century, the hemlines were shortened, the players hugged with more color and the Grand Slam tournaments were moving away from the purely white rule with the exception of Wimbledon. We saw how players have a lot more fun with their fashion. Long before Serena Williams’ History Catsuit was at the French Open 2018 Catsuit, there was Anne White in Wimbledon in 1985, who was the first tennis player to have a cat on the pitch.

Anne White USA — Anne White played at Wimbledon in 1985. Getty Images – Getty Images

In the early 2000s, a new wave was of interest from brands that searched for players for notes. Historically, sports -bound brands such as Nike, Adidas and Puma have a greater participation in sports. Today we connect Serena Williams to Nike, but we cannot forget your first confirmation contract with Puma in 1998. On the men’s side there was Roger Federer, who broke several luxurious notes, but not limited to Rolex and Mercedes Benz.

During this time, too, designers’ cooperation became more and more common. At the US Open 2018 Serena Williams opened her first match in a black man One-shoulder dress with a tutu rock, Created by the late Virgil Abloh, the former men’s fashion creative director of Louis Vuitton and Off-White, for Nike. Designer Riccardo Tisci also teamed up with Nike and Swarovski to create a crystal -embellished small black dress for Maria Sharapova during the US Open 2017.

When the synergy grows between tennis and fashion, luxury brands fully accepted the sport and its athletes – including fashion houses that have never been busy with tennis. Gucci was looking for the youngest Wimbledon champion and No. 1 player in the world, Jannik Sünder, as her global brand ambassador. Louis Vuitton came to Carlos Alcaraz, who was registered by Wimbledon 2023 and the US Open 2022 – as a house ambassador. Burberry claimed his own British talent, Jack Draper, as a global face. And only last month Bottega Veneta announced the Italian tennis player Lorenzo Musetti as the latest celebrity representative of the brand.

While there are still room for growth on the side of women, there are certainly remarkable partnerships that are worth mentioning, including Miu Miu and the continued cooperation between New Balance with Coco Gauff and Tag Heuer, who intervenes Naomi Osaka as a brand ambassador.

Between the increased cultural visibility and the shift in demographic data over the years of sport, it makes sense why high -fashion brands would want a piece of the cake. Tennis is more culturally relevant than ever, which is largely part of the Hit 2024 Film Challenger with Zendaya, Josh O’Connor and Mike Faist. From Zendaya’s tennis-inspired press tour look from JW Anderson’s costume design, which consolidated the role of fashion in sport and at the same time important brands.

Challenger film still — Mike Faist and Zendaya with challengers. MGM / Warner Bros

The public interest in tennis has increased over the years and heated up through increased media reporting, social media influencers and the increasing popularity of tennis stars. While the trend “tenniscore” may have gained popularity last summer, its effects on consumers have not subsided. The tennis-centered style is always more popular than ever. Fans and patrons of the sport invest as much effort into their outfits as in the game itself. From white shirt clothes to polos with a V-neck and wrinkle mints, people everywhere take style instructions from flavors, celebrities and athletes on the square.

No conversation about icons in tennis style would be complete without mentioning the tennis wags themselves – especially as women and friends of athletes. Tournament practice such as Morgan Riddle and Paige Lorenze have as an important appearance on the tennis racetrack in the tennis racetrack and landed by luxury fashion brands such as Burberry, Thom Browne and Tods and Tods as an important appearance in tennis and death.