by LONDON – The South Asian community grows quickly and economically at a quick speed.
According to statistics from the Office for National Statistics in Great Britain, there is a growing population of more than 5.5 million South Asian in England and Wales and in the USA. According to a survey that are known as Saalt together, South Asians have more than 5.4 million people of more than 5.4 million people.
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According to a report from 2024 Barclays, India is on the right track to become the next border of luxury. The country accounts for around 2 percent of global luxury sales – Barclays estimates that the market will quickly grow over the next seven years with an annual rate of 15 to 25 percent to reach between 23 billion euros and 38 billion euros, which is due to an increasing middle class.
Kulfi Beauty, the South Asian and inspired Make -up brand that was launched in 2021, is already ahead of the curve, and its founder Priyanka Ganjoo sees no signs of slowing down.
The brand has already been filled in Sephora in the USA and extends over hundreds of shops and is now entering Great Britain with Space NK, a retailer for Premium Beauty.
“One of the things that have often appeared on our social media or when we examined the traffic on our website is that Britain was one of the markets that asked us. It is a market that would always have a strategic priority because we know that we have a very large South Asian diaspora there, but a multicultural culture, multiculturalism, multiculturalism -Mark -chooko -chooo -choo -choo -choo -chode has, said Ganjoo.
The founder did not want a flash in the pan moment for Kulfi Beauty.
“It was important not only to make a pop-up, but to really show that we are here in the long term, and I really believe that the brand in Great Britain can really build a sustainable business, but it was about finding a partner who understood our vision,” said Ganjoo.
Kulfi Beauty grew by 200 percent in the United States in the previous year, and it is a trajectory that the founder reflects on the British market.
The brand brings its entire range to the space NK, including its latest start The Double Life Serum Primer and their characteristic hero articles: The Kajal Eyeliner, the Badi Lash Mascara, the 21-shade concrete and the stain lip oil that attracts itself to TikTok.
“The South Asian diaspora is undersupplied in terms of complexion, colors and colors and only with a broader customer and frankly commercial opportunities with regard to the servant of the South Asian population. When we were associated with Priyanka and the team, we fell in the way we were brought into the brand about joy and fun,” said Mitchell.
She added that at a time when lip products are the heart of every brand, refreshing to take over Kulfi Beauty and their focus on eye products.
At Space NK, Eyeliner and Mascaras still fly out of the shelves, but there is a low supply of brands.
“Kulfi Beauty is a make -up brand in the early stages that has a strong complexion [range] And that means that it has the potential to really have an element of trends, but also these long -term repeated customers. The complexion is something that is really important to build a make -up brand with longevity, ”said Mitchell.
Space NKS strategy for the brand is to localize your products across the country instead of limiting them to London-centered areas. You will put it in various cities and university cities in Great Britain
“We have 83 shops in Great Britain and Ireland. We know that London is quite saturated in terms of beauty and that the customer still wants to touch and feel products outside of London to find their shadows and experiment with novelty and odor.
It is likely that Kulfi Beauty will quickly take advantage of his colorful packaging and bold script – it is as charming and bubbling as Ganjoo, who speaks with constant cheers.
She called the Kulfi brand after the frozen milk dessert with which she grew up in Delhi and that after a hot summer day she calls “the epitome of fun, joy and happiness” after playing on a playground.
“From a Marken perspective, it was really important for me to channel joy, because many of my formative experiences with beauty challenged themselves from a lens not to feel beautiful or involved. I wanted to change this narrative to something that is happy and playful.
Since most beauty brands play with the idea of food and desserts, Kulfi Beauty will not yet branch to the desserts or Whole Foods category, but it is preparing to create more make -up and skin care hybrid products for the near future.
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