by MILAN – Everything can happen.
All potential problems must be taken into account as much as possible. Admission without production, which was founded in 1999 by Gabriella Mazzei, which worked over more than 1,000 high-end events worldwide with brands from Gucci and Prada to Burberry.
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The Milan Design Week and Salone del Mobile have just completed and the Mazzei studio organized several events, including the breathtaking ES -Devil installation “Library of Light” at Pinacoteca di Brera. A structure made from illuminated shelves that contained more than 2,000 volumes that were donated by Feltrinelli from Italian publishers was designed with a rotating floor and illuminated surfaces and positioned in a layout that is similar to a sundial.
Mazzei, who was enthusiastic about the opportunity to work with Devlin, who was enthusiastic about Salone Del Mobile and Federlegnoarredo, Italy’s Furnier Association. “It was so stimulating to be this very interesting project with such a talented creative part,” said Mazzei in her office in Milan.
Your approach is to “meet the needs of the designers”, while sometimes steering in the direction that enables it to complete a project in terms of feasibility, functionality, materials and costs. At Salone, Mazzei also worked with Gucci at the event to unveil the exhibition “Gucci | Bamboo Encounters”, and with Brioni at the event a limited edition of 18 signed crystal flacons with Lalique, each with a perfume essence.
“After so many years, I am still passionate about my job, and this is of fundamental importance to bring the projects to enthusiasm. I make sure that I reflect the customer identity of the customer and provide unforgettable experiences,” she said.
Mazzei is still practical and she admits that visiting the construction sites is the key to aware of all production phases. While they have set up strong relationships with designers from Miuccia Prada and Alessandro Michele to Pierpaolo Piccioli, Christopher Bailey, Frida Giannini, Francesco Risso, Fabio Zambernardi and Rocco Iannini, it is extremely low. A conversation with her is like a course in the fashion history, as she remembers her early days with the renowned fashion show director Sergio Salerni before she was alone out of her own being in 1999 and opened with her husband Andrea Leonardi, a partner until 2023, without production.
Mazzei attracted Salerni’s attention when she fashion shows for Valentino, Gianfranco Ferré, Versace and others for the “Donna Sotto Le Stell” or “Women Under the Stars”, which has been broadcast on Italian national television for years, for which “Donna Sotto Le Stell” or “Women Under Under the Stars”. “Life gives you opportunities, but you have to catch quickly,” she said.
She remembered some milestone shows in the industry, which she from Valentinos Couture Herbst 2022 Show in Rome’s Spanish steps and the Couture show from autumn 2023 in Château de Chantilly with Pierpaolo Piccioli with Alessandro Michele near Gucci at Gucci at Gucci at Gucci at the time after leaving Days when the autumn had produced Piccioli.
Since 2012 she has also been a partner and founder of 4 Friends Film, a video production company.
With their mainly all-Women team with the exception of a man-mazzeis important tasks in organizing a fashion event range from the definition of a concept and a place in line with the creative director and the identity of the brand to the selection of the team and the management of logistics, including guest management and backstage surgery. The agency has expanded its specialist knowledge in sectors such as automobile, food and beauty and Mazzei that it is “new, future synergies”.
She teaches at the Iulm University in Milan and shares her tips for aspiring specialists and underlines “the importance of passion and commitment as well as the ability to work under pressure”.
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