by LONDON – Stella McCartney salutes the planet with a new installation in her Old Bond Street Store, in which some of the innovative, sustainable materials that she has tested and used in her collections in the past 24 years.
The future of the fashion installation has already traveled around the world and was set up in London for the first time on Tuesday to mark the earth’s day.
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In recent decades there has been a timeline of McCartneys research and development and the resulting designs, including the Vegan Falabella Bag and Elyse Platform Shoes, which were launched in 2009 and 2014.
It also shows the collection of Summer 2025, which is due to land on shops in May. So far, it is most sustainable, which, according to the brand, has been produced with “96 percent and 100 percent cruelty materials”.
The collection comprises bags made of Hydefy mushroom base vegan leather. Fluffy chubbies, which were carried out in Peekaboo recycling and recyclable nylon yarn and tips made of Kelsun-Sea tang-base yarn from Keel Labs.
Other materials on display are lead-free crystals, forest-friendly viscose and refresher that have been circumcised so that the health of the palm and the surrounding area is preserved.
According to the brand, palm plants play “a decisive role in the preservation of soil and erosion along river banks or in damp areas. These wetlands support various ecosystems and plants of raft palms to biological diversity by providing stable, enriched habitats for vegetation and animal species.”
Stella McCartney presented the future of fashion at COP26 in Glasgow, and the installation has traveled around the world since then – according to Dubai Design Week, the Salone del Mobile in Milan and Cop28 in Dubai.
The installation also shows the fashion errors and the green ambitions of the brand.
According to the brand, the industry is responsible for up to 8 percent of global greenhouse gas emissions. The company said that the number is undoubtedly larger because the industry continues to grow due to an increasing population and a swelling consumption.
In turn, the brand has set a net goal of 2040, which will be reduced by 46.2 percent by 2030 by 2030, “and the development of projects that support partners, innovators and global communities in their climate -soluble trips”.
The designer herself supports the development and scaling of innovative materials and processes of the next generation by the SOS fund.
SOS is a sustainable investment fund of 200 million US dollars, the McCartney with collaborative find, a risk capital company that provides the financing of seed and early stages for company companies for consumer industry and climate technology.
As part of its Earth Day efforts, the brand in La Rinascent in Milan launched a pop-up that will take until Monday.
The pop-up shows the news “Save what you love” from the campaign from Summer 2025. As reported, the campaign is a call to protect the dwindling bird life and a warning that one day there can be a world in which birds only live in imagination.
The campaign was inspired by Jonathan Franzen, a bird watcher and author of the collection of essays “The End of the End of Earth”.
The pop-up has free ice cream and copies of the Stella Times, the third in a series of newspapers in limited edition, which were shown in the latest runway of the Paris Fashion Week.
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