Thai celebrities added the Paris Fashion Week Feuerkraft

It was another bumper Paris Fashion Week, the nine -day event from March 3 to 11, which, according to data company Launchmetrics, achieved an increase of 53 percent over a year ago with an increase of 53 percent of USD 648.9 million.

The Wild Card was Youtuber Mrbeast, who thanks to Instagram and Facebook posts on itself as a number three-in-influencer, which mentioned three different outfits with the Eiffel Tower shown in the background and mentioned the Paris Fashion Week in the caption. (The WWD did not discover it in an front ranks.)

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Here, too, Asian celebrities dominated and attracted 86 percent of all the prominent, with the Thai model and actress Kornnaphat Sethratanapong 16.1 million US dollars in Medien-Impact Value or MIV and the Thai Chinese actress Sirilak Kwong in second place in MIV.

The proprietary media -mpact value number of Startmetrics have the effects of relevant media placements on online, social and printing, including paid, obsessed and earned media.

The Filipino actress Heart Evangelista, the South Korean rapper Mingyu and the Thai actress and model Freen Sarocha rounded off the top five celebrities at the shows.

Launchmetrics found that Asian stars also triggered “massive conversations in the region”, with Sarocha, for example, generating 5.5 million US dollars in MIV from their own property, while “the sums around them have increased the effect on five times”.

In contrast, the American rapper Doechii, “the most discussed western celebrity, has half of this overall effect,” said launchmetrics.

Dior took number one in the overall MIV with $ 117 million, more than twice the second-placed Valentino brand with $ 52.3 million. The top 10 were Chanel, Miu Miu, Louis Vuitton, Saint Laurent, Lacoste, Courrèges, Balenciaga and Schiaparelli.

Mingyu at the Christian Dior Herbst RTW 2025 fashion show as part of the Paris Fashion Week on March 4, 2025 in Paris, France. — Mingyu in the fashion show of Christian Dior 2025 in Paris.

A flood of Thai stars in the Dior display made 76 percent of the total celebrity MIV in Thailand.

In the meantime, an Asian star like the South Korean singer A Yu-Jin and the “brutalist” actor Adrien Brody Lacostes MIV has increased by 74 percent compared to last year, according to Launchmetrics.

Tom Ford, who took 12th place, tripled his media effects by dismantling from Milan to Paris and inviting stars like Doechii.

Courrèges doubled his MIV a year a year ago thanks to a colorful confetti snow storm and the presence of South Korean stars, including Woyoung of the South Korean Boy Band Ateez.

According to launchmetrics, media achieved 62 percent of MIV, celebrities 17 percent, influencer 12 percent, media 8 percent and partner content 2 percent.

The French magazine Gala -A win in celebrity videos on TikTok -was the top voice with 26.5 million US dollars in MIV, followed by American Vogue, Sethratanapong, Sirilak Kwong and Evangelista.

The short form video continued its meteoric increase, with MIV rose by 92 percent on Tiktok.