by The government will use social media influencers to highlight the risks of a trip abroad for cosmetic interventions such as hair transplants and dental work as part of new plans.
The ministers hope that the new campaign with Tikkok will help people “make more sound decisions before they get under the knife”.
As part of the initiative, the government will work with medical influencers such as midwife Marley and Doc Tally to create videos that show the risks of cosmetic operation abroad.
The content will ask the patients to first speak to a British doctor and avoid package holidays that contain the procedures.
A checklist will also contain that patients have to take into account before booking a procedure that includes checking the login information from surgeons, the clinic’s regulations and understanding of aftercare.
The initiative is part of a wider government that tackles so -called medical tourism and ensures that the NHS does not cause the bill if complications occur.
Health Minister Karin Smyth said: “After abroad because of medical interventions, without access to proper advice or safety precautions, too many people have lifelong injuries.
“Often attracted by business to be true, to be true and to promote influencers – some of which have never been in the practice in question.
“By working with Tikok, we help people to make safer and more sound decisions before they get under the knife – wherever that may be.”
Foreign Minister Stephen Doughty said: “Our goal is to explain the risks and to help the British people understand the measures they can take to protect themselves abroad.
“If you opt for medical treatment abroad, it is important that you carry out your research and are fully aware of the associated risks.
“We ask everyone who consider a medical procedure abroad to check our travel advice, the relevant guidelines of the NHS and other professional institutions and to research foreign providers thoroughly to ensure that it corresponds to the highest supply standard.
“Informed decisions can help today to avoid serious complications tomorrow.”
After the ministers have described plans, the initiative is to reduce cosmetic interventions by introducing new restrictions.
At the beginning of this month, the Ministry of Health and Social Affairs presented suggestions, including only the representatives of “adequately qualified” healthcare staff and regulated quality of care for the healthcare staff to provide high -risk procedures such as Brazilian butt.
Elsewhere, clinics need botox and fillers, licenses and age restrictions are introduced to prevent children from trying to follow “dangerous beauty trends on social media”.
Those who break against the rules will be exposed to sanctions, including financial punishments, officials said.
